Let us imagine a speech on "Pasta Factory"
- the best investment opportunity". The speaker begins with his PowerPoint
template you can see describing natural
conditions in the country; then he turns to how these environmental conditions
affect the effective ways of growing crops; then to the difference between
starch and gluten in different wheat varieties; then ... well, it's absolutely
not important - then nobody is listening to our speaker.
It is absolutely unclear why the speaker tells his
audience all this information. How can he logically relate it to the theme of the
main speech? What issues will be examined further? And when finally will the
speaker focus on opportunities for investment in this.
So now we can see that a good and professional
PowerPoint presentation helps the speaker show the general logic of his presentation,
correlations between sections and the ratio of specific topics.
It is much easier for the listener to pick up the
thread of your performance, if at the beginning of the presentation he can see
the content and the overall logic of the presentation, clear transitions from
one section to another, the position of the slide in a presentation after each
section, the conclusions. At the end of your presentation should be an overview
of the given presentation, its plot and the main conclusion.
Unfortunately, according to some statistics,
competent visualization of the structure occurs in less than 1% of PowerPoint presentations.
And when the structure of the speech is unclear to the audience, the speaker's
speech may be perceived as a statement of a set of unrelated facts or
statistics, and the presentation will be considered as the "endless"
series of slides.
Clearly representing processes is quite important as
well. And now try
to imagine that the geometry teacher explains the new
material without using the board and chalk. All he has are just words. Another
good example – do you remember, telling something to your friend, you shouted:
"Well, how I should explain ..." - and you began to "draw"
in the air.
Presentations are essential. Sometimes during a speech, it
is necessary to explain something, which is very difficult to be explained
with words. In such a case, it is recommended to use maps, charts, tables, diagrams,
drawings, samples, design and other purely visual things. For example, in order
to explain a juicer device, it is much easier to use markers and flipcharts
than just words. It is hardly needed to rewrite data sheet products on the
board. The most effective solution would be to draw a juicer with a few
signatures. It is possible to provide information using PowerPoint presentation.
The result can be the same or even faster, more precise and aesthetic.
Now
let’s examine an emotional impact through images. In fact, the most important
thing for us is to simplify understanding and comprehension of the information for
the audience. The ability to use photos, videos, animation, design elements can
also effectively influence on emotions of participants.
Overall design of any professional PowerPoint
presentations web site sets the
tone of the speech. For example, sometimes during serious events we can see
PowerPoint presentations with "funny" design elements and a poor
layout. It produces approximately the same impression as if the person gives
you a crumpled, dirty business card, printed on the packaging carton with
Microsoft Office clipart instead of the company’s logo.
Комментариев нет:
Отправить комментарий